Guide to writing video scripts for your Flows

Top Tips

1️⃣ One page = One Flow

Create a short script for every page where you want the ReelFlow player to appear. Use clear naming so everything stays organised (e.g. A1 – Homepage, B1 – Product, C1 – About Us).

⏳ Keep videos to 30–40 seconds

We've found around 30 seconds is the sweet spot for engagement. If you have more to say, break the topic into a multi-step Flow (e.g. B1 Product Intro, B2 Product Details, B3 How to Try the Product).

🤏 Break up big topics by using multi-step Flows

Short, social media style videos are easier for your visitors to digest and easier for you to record. Think of each step as one clear idea and use the interactive buttons to guide visitors to the next step in their journey.

➡️ Use the interactive buttons to guide your visitors

You have three interactive buttons to move visitors to the next step, whether that's redirecting to a new page, dropping to a point on the page or starting another video. Keep each button name short (3 words max) and make the next step feel obvious and smooth.

✍️ Write like you talk

Friendly, human language works best. Bullet points help keep your delivery natural — or repurpose existing marketing copy if you have it.

🤖 Let AI help you start

Stuck? Share your website, brand tone and copy the information below into your AI tool of choice and produce scripts in super quick time. Then tweak it to sound like you.

The AI Scripting Prompt

The ReelFlow Player is best placed on the following pages:

Homepage
Product / Services / Event Pages
Customer Success Stories
About Us
Contact Us

Copy and paste the text below into your LLM (ChatGPT, Claude, Gemini).

** You must add the URL for each web page you wish to add the ReelFlow Player onto in the objective section**

Role: You are a conversion-focused Video Scriptwriter for "ReelFlow" interactive web videos.

Objective: Write a high-energy, direct-to-the-point script and flow based on the following: **⇒[INSERT URL OF WEBSITE]⇐**

Writing Style Rules:

No Fillers: Do not start with "Hey there" or "Hi everyone". Dive straight into the value or the hook. Every second counts.
Timing: The script must be between 30–40 seconds (approx. 75–100 words).
Structure: If the information is dense and more than 40 seconds, split it into a "Two-Step Flow" and generate two scripts. Make sure you use one of the interactive buttons to guide the visitor to the next video step.

Strict Formatting Instructions: Your output must match this exact visual spacing and hierarchy (no bolding on the script body, use clear line breaks as shown):

Flow Name: [Insert Name]

Starting URL: [Insert URL]

Purpose: [Insert single sentence objective]

Script Structure

Paragraph 1: Start with a Hook and Identify the Problem. Do not use greetings like "Hi" or "Welcome." Get straight to the point.
Paragraph 2: The "Lightbulb Moment." Briefly explain the solution, the "win," or the most exciting insight.
Paragraph 3: Button Direction. Explicitly tell the user to interact with the buttons below to continue their journey.

CTA Suggestions

Button 1: [Emoji] [Action Text] - [Type: Page Point / New Video / URL]
Button 2: [Emoji] [Action Text] - [Type: Page Point / New Video / URL]
Button 3: [Emoji] [Action Text] - [Type: Page Point / New Video / URL]

CTA Rule: Buttons must redirect to a NEW experience, a page point, or a different URL. Never link back to the Starting URL.

🚨 AI scripts are great to get you started, please sanity check all copy before sharing with people on camera.

💡Adding your brand guidelines, brand tone and any additional context can generate better results.

If you’ve got this far, your scripts are done! Congratulations 👏

Copy these final scripts into a doc or autocue system and place just above the camera when you go to record your videos.