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Understanding Per-Flow Performance Metrics

Learn about the performance metrics for each Flow

Accessing Per-Flow Performance metrics

On the ↗️ Performance screen, underneath the summarized headline performance metrics you will see a table of individual Flow performance metrics for Published Flows. 

Adjust the filters or search above the table to control which Flows are shown, such as:

  • Published or Unpublished Flows

  • Archived Flows

  • Date range applied for values

To see Per-Button Performance Metrics for a Flow, click on a row from the table to open it in the Flow Builder in view mode.

Exporting & downloading Performance metrics report

  1. Visit the ↗️ Performance screen

  2. Apply filters above the table to limit the Flows you wish to include, and the columns which you wish to show. These will be applied in your exported spreadsheet.

  3. Press Download Report to export a CSV format spreadsheet of the filtered table to your device

Definitions of Per-Flow Performance metric values

Flow impressions

Total times a Flow was seen by visitors. Measures your overall visibility for an individual Flow.

Flow started (Started)

Times a visitor started a Flow. Measures initial engagement for an individual Flow.

Visitor interaction

Percentage of visitors who interacted with the ReelFlow Player at least once. Measures visitor engagement.

This rate is calculated as the number of Flows started divided by the numbers of Visitors reached. It is a good indicator of visitor engagement.

Button clicks

Total clicks of any action buttons. Measures visitor activity for this specific Flow.

Note: View individual button performance inside a Flow, click on any button values to toggle the view between count and percentage splits

Button engagement (Engagement)

Percentage of visitors who clicked at least one action button

This helps you understand how engaging your Flow's calls-to-action are.

We don't calculate engagement rate for Flows with no action buttons

Note: For Overlay players, we don't count the initial eye-catcher click in this metric - only the action button clicks within the Flow itself

Watch time

Total time spent watching videos reels inside this Flow. Measures visitor engagement.

Note: How we record and calculate Watch Time improved on 15th December 2025, meaning data before this date is not available or directly comparable.