Per-Flow Performance Metrics
Understand the performance metrics we calculate and show per-Flow
On the ↗️ Performance screen for your Workspace, underneath the headline performance metrics you will see a table of individual Flow performance metrics. In this article you can find the definitions for each value.
Alternatively, to see the Per Button Performance Metrics, select a Flow from the table to open it in the Flow Builder in view mode.
Flow impressions
Total times a Flow was seen by visitors. Measures your overall visibility for an individual Flow.
Flow started (Started)
Times a visitor started a Flow. Measures initial engagement for an individual Flow.
Visitor interaction
Percentage of visitors who interacted with the ReelFlow Player at least once. Measures visitor engagement.
This rate is calculated as the number of Flows started divided by the numbers of Visitors reached. It is a good indicator of visitor engagement.
Button clicks
Total clicks of any action buttons. Measures visitor activity for this specific Flow.
Note: View individual button performance inside a Flow, click on any button values to toggle the view between count and percentage splits
Button engagement (Engagement)
Percentage of visitors who clicked at least one action button
This helps you understand how engaging your Flow's calls-to-action are.
We don't calculate engagement rate for Flows with no action buttons
Note: For Overlay players, we don't count the initial eye-catcher click in this metric - only the action button clicks within the Flow itself
Watch time
Total time spent watching videos reels inside this Flow. Measures visitor engagement.
Note: How we record and calculate Watch Time improved on 15th December 2025, meaning data before this date is not available or directly comparable.