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Understanding Button-level Performance Metrics for Flows

Learn how your visitors are using action buttons within Flows

About Button-level Performance metrics

Button-level performance reporting for a Flow allows you to understand the volume of traffic through each Step of the interactive experience.

It can be a helpful aid to learn which buttons are attracting the most visitors.

Viewing button-level Performance metrics for a Flow

Select a Published Flow from the table on the ↗️ Performance screen to open a Flow in view mode.

The values shown in yellow cover are for the period  since the Flows first published date.

Metrics are only while a Flow is Published.

What we report on: 

  • Eye-catcher clicks (for Overlay Flows)
  • Action button clicks 
  • The % split between routes

Changing button metrics from % values to counts

To see button click values as a overall percentage of all clicks, or alternatively as a raw click count, tap on the number inside the yellow button to toggle between these options.

Showing & hiding the Flow Overview flyover

While in Flow view mode, you can access a summary of the Flows performance metrics in the Flow Overview flyover.

You can show and hide this flyover using the option in the dropdown menu.